Marketing
Calendar

Objective

This guide provides clear instructions on how to add our Marketing Calendar through Outlook or Teams, and what to expect in our calendar!

How to Add Calendar on Outlook

Go to Outlook Calendar> Click on “Add Calendar” > “Add Shared Calendar” > Type in “IR marketing” > Click “Open”

You can now toggle our Marketing Calendar!

How to Add Calendar on Teams


Go to Calendar > Click on the "<-" Icon >  Click on “Add Calendar” > Click on “Add from directory” > Select your account > Type in “IR Marketing” > Add to “People’s Calendar” > Click on the button "Add"


You can now toggle our Marketing Calendar!

What's In Our Marketing Calendar

  • Out of Office
  • Newsletter Distribution
  • Blog Distribution
  • Social Media Post Distribution
  • Events/Webinar
  • Email Campaigns

Color Category Legend

Category

Color

Example

Reporting periods: Q1/Q2/Q3/Q4

Blue

Q1 Reporting Period

Webinar / event

Orange

Webinar – Healthcare with Alliance

Thought leadership

Purple

Article — SME review / due

LinkedIn – Healthcare webinar 1

Newsletter / email campaign

Green

Newsletter – Send Out

Campaign – JPM Email 1

Internal planning / meetings

Yellow

Reminder – Update Client Summary Board

OOO / Birthday

Red

OOO – Rica

Birthday – Joyce!

Any questions please reach out to the Marketing team.