We classify media into different types and tiers, enabling our clients to target the right outlets and audiences for maximum impact.
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Owned Media |
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Earned Media |
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Paid Media |
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Traditional Media |
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Digital Media |
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Media outlets are often categorized into tiers based on factors like audience size, domain authority, and industry influence:
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Tier 1 |
Tier 2 |
Tier 3 |
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When developing a PR strategy, it's important to consider both the type of media and the appropriate tier for your goals. While Tier 1 outlets may seem most desirable, they may not always be the best fit for every company or message. Sometimes, targeting lower-tier outlets that are more closely aligned with your industry or local market can be more effective in reaching your target audience and achieving your PR objectives.
Understanding the different types and tiers of media allows you to strategically position your brand’s story. It helps in determining where to start and how to build momentum, moving from trade media coverage to broader, top-tier media exposure. By starting with targeted outlets, you can establish credibility and gradually work your way up the media ladder.