PR & Media
Welcome to the PR Services Overview! This internal guide is designed to equip you with the necessary knowledge to manage client relationships effectively, set expectations, and support PR initiatives.
Our three-phase approach to onboarding clients ensures a streamlined process that fosters strong partnerships and drives impactful results.
New Client
PR Program Setup
A guide and resources for smoothly onboarding clients and aligning expectations in a new PR partnership.
What to Expect
Three Phase Approach
We use a three-phase PR process to build media relationships, boost visibility, and deliver impactful results.
What to Expect
Types & Tiers of Media
We classify media into different types and tiers, enabling our clients to target the right outlets and audiences for maximum impact.
PR & Media Requests
Ticket Submission Form
Have a PR or media inquiry?
Submit your request using the form below so we can connect you with the right team member.
Tools
Our PR team uses the following tools to target media opportunities and monitor clients digital reputation, through social listening.
Examples: Past Media Features
In today’s competitive landscape, media coverage is a key driver of brand recognition and growth.
Here are examples of some past media features for our clients.
Daily Operations of the PR Team
Our PR team operates daily with a focus on:
- Media Strategy Development: Crafting tailored approaches to engage with key media outlets and influencers
- Media Relations: Building and maintaining relationships with journalists and influencers to secure coverage for clients.
- Pitching and Storytelling: Crafting tailored pitches that highlight what makes a good story—data, human interest, and industry relevance.
- Media Training: Preparing executives and spokespeople for effective media interactions
- Thought Leadership Positioning: Establishing your brand as an industry authority
- Market Research: Continuously analyzing industry trends and competitor activities to inform our strategies.
- Lead Generation Integration: Coordinating with the marketing team to ensure PR efforts align with lead generation strategies, maximizing outreach beyond organic posts to target investor communities.
Department Lead
Fatema Bhabrawala, MBA
Fatema joined Alliance Advisors Investor Relations in 2024 through the acquisition of irlabs, which she joined in 2022.
Fatema brings close to two decades of experience in public relations, communications and marketing. She has managed brands such as Accenture, Fujitsu PC, Netgear, Atlantis Hotels-Dubai and many others. Before joining irlabs she was managing B2B clients in the cannabis and psychedelics space. Fatema enjoys building brands and creatively sharing branded stories with their audiences. Fatema is known for her strategic and creative approach towards communications.
Fatema holds an MBA in Communications and Public Relations from Limkokwing University of Creative Technology.
Our Service Statement
As found in the Capabilities Deck and on the website, here is a list of our services.
