Our Three-Phase Approach
We take a structured approach to public relations, guiding our clients through a comprehensive three-phase process designed to foster strong media relationships and drive impactful results. From initial discovery and strategy development to effective execution and ongoing measurement, our approach ensures that every client receives tailored support to enhance their visibility and engagement. We build meaningful relationships with journalists, bloggers, and influencers to secure impactful media coverage for your brand.
Phase 1
Discovery & Strategy Development
Objective: Establish a foundation for the PR relationship and align client goals with our PR strategies.
- Client Engagement: During this phase, we conduct in-depth meetings with the client to understand their business objectives, target audience, and unique selling points. Account leads will guide these discussions, ensuring all pertinent information is captured.
- Market Research: Our PR team utilizes tools like MuckRack to conduct thorough market research. This includes analyzing competitors, identifying key media contacts, and understanding industry trends.
- Communication Plan: We develop a structured communication plan that outlines key messaging, themes, and content pillars that resonate with the target audience. This plan will serve as a roadmap for all PR activities.
- Expected Actions:
- Initial client meetings to gather information.
- Research reports summarizing insights and recommendations.
- Drafting a communication plan with content themes and key messaging.
Phase 2
Execution and Media Engagement
Objective: Implement PR strategies and begin outreach to media contacts.
- Media Tiering: We explain the different tiers of media—from trade publications to top-tier outlets—and how stories can be pitched effectively to each. Account leads will educate clients on the importance of starting with niche or trade media to build credibility before targeting broader outlets.
- Story Development: Our team crafts compelling narratives that align with client goals. A good story should highlight unique insights, trends, or data that make it newsworthy.
- CEO & Management Involvement: We guide clients on how their leadership team can support PR efforts through interviews, thought leadership articles, and social media engagement.
- Social Media Strategy: Discuss how a strong digital presence complements PR efforts. Highlight strategies for engaging with followers and influencers to enhance reach.
- Expected Actions:
- Development and dissemination of press releases.
- Targeted pitching to media contacts using MuckRack.
- Client participation in interviews and content creation.
Phase 3
Measurement and Adjustment
Objective: Assess PR efforts and refine strategies to optimize results.
- Performance Tracking: We regularly analyze media coverage, social media engagement, and lead generation metrics to measure the effectiveness of our PR campaigns.
- Feedback Loops: Account leads will facilitate discussions with clients to gather feedback on the PR strategy and adjust tactics as needed.
- Ongoing Training: We provide media training for the CEO and management team, equipping them with key messaging, FAQs, and talking points. This ensures they are prepared for interviews and public engagements.
- Expected Actions:
- Monthly reports on media coverage and social media metrics.
- Regular strategy sessions with clients to discuss outcomes and adjustments.
- Continuous education on effective communication practices.